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Channels

Connect WhatsApp

Your WhatsApp Business number is connected to a Fufa inbox. Messages customers send to that number arrive in the inbox, and replies you or an agent send go out from the same number.

  • You need the Owner or Admin role in the workspace.
  • A Facebook account that can manage your business in Meta Business Manager, or that can create a business there.
  • A phone number for WhatsApp Business that can receive an SMS or a voice call for verification.
  1. Go to Settings → Inboxes and open the inbox WhatsApp messages should land in.
  2. Under Channels, select Add channel, then WhatsApp Business.
  3. Fufa sends you to Meta. Sign in with Facebook, choose or create your business, choose or create your WhatsApp Business account, and add your phone number.
  4. Finish Meta’s steps. Meta sends you back to Fufa, which shows Channel connected successfully!

The WhatsApp channel page now shows your account details: Status, Quality, Daily Limit and Verification.

If the channel page shows Phone number not verified, Meta has not confirmed you own the number yet.

  1. Select Verify Now.
  2. Choose SMS or Voice Call. A voice call is more reliable for numbers used only with the API.
  3. Enter the 6-digit code and select Verify Code.

Under WhatsApp Profile, add the photo, About, Business Category, Description, Website, Email Address and Address customers see when they open your chat. Select Save when you’re done.

To change your display name, select Request name change. Meta reviews every name change. If the name is rejected, update it in WhatsApp Manager and request a new review.

You need marketing messages to send campaigns. Under Marketing Messages, select Enable Marketing Messages and follow the status shown:

  • Accept Terms to Activate: accept Meta’s marketing messages terms in WhatsApp Manager.
  • Payment Method Required: add a payment method to your Meta Business account.
  • Setting Up: Meta is preparing your account. This usually takes a few minutes.

Only customers who have opted in receive marketing messages.

Send a WhatsApp message to your business number from another phone. It appears in the inbox within a few seconds. Reply from Fufa and the reply arrives on the phone.

Why can’t I type a normal reply to some WhatsApp conversations?

Section titled “Why can’t I type a normal reply to some WhatsApp conversations?”

WhatsApp only allows free-form replies within 24 hours of the customer’s last message. After that, the composer shows Select a WhatsApp message template. Choose an approved template to restart the conversation. Once the customer replies, the 24-hour window opens again.

Can I connect more than one WhatsApp number?

Section titled “Can I connect more than one WhatsApp number?”

Yes. Each number is its own channel. Add it to the same inbox or to a different one, for example one inbox per brand or region.

Meta rates every business number. Quality reflects how customers respond to your messages, and Daily Limit is how many customers you can start conversations with in a day. Both are set by Meta and shown in Fufa as Meta reports them.

In Settings → Templates → WhatsApp. You can create a template, pick one from the library, and see each template’s approval status.